OLYA ZELENKO

Social Media Strategy& Content Creation

Crafting data-driven social strategies and scroll-stopping content that builds audiences and drives measurable growth.

Let's Connect → View Work 👁

Personal Brand

Explore The Neurocircuit

Discover how brand identity and self-concept inspired my content, newsletter and brand identity.

The Neurocircuit →
Community BuildingPaid CampaignsInfluencer MarketingSocial StrategyContent CreationBrand GrowthOrganic GrowthAnalyticsCommunity BuildingPaid CampaignsInfluencer MarketingSocial StrategyContent CreationBrand GrowthOrganic GrowthAnalyticsCommunity BuildingPaid CampaignsInfluencer MarketingSocial StrategyContent CreationBrand GrowthOrganic GrowthAnalytics

About Me

About

Olya at VEED Hackathon
Olya Zelenko

Core Skills

Content CreationContent Strategy Visual StorytellingAnalytics & Insights Community ManagementPaid Advertising Influencer PartnershipsOrganic Growth Brand Identity

Platforms

InstagramLinkedInTikTok YouTubeFacebookSubstack

Social Media & Content Strategist

I bridge the gap between your brand identity and that of your audience to create emotionally resonant content that connects and converts.

Social Media & Content Strategist, creator of The Neurocircuit and Marketing & Management Graduate.

With 45,000+ TikTok followers and 500+ engaged Substack readers, in-house experience and 10+ influencer partnerships, I manage the full content life cycle from strategy to execution with real-time optimisation and trend integration.

Recent wins: 4x engagement growth for The Single Homeless Project (viral content: 90K+ views), internal communications at Mint Velvet, and multi-platform scaling across short-term projects.

Veed x Lovable Hackathon winner — built a startup platform in 2 hours and came 1st place with my team. View Project Here →

My promise: Measurable growth in 3–6 months through data-driven strategy, innovative creativity, and relentless optimisation.

🎵 Explore My TikTok 📬 Read My Substack

Content Showcase

Video Gallery

Sample content creation and strategy in action

The Neurocircuit
Personal brand content from my TikTok series — marketing, behavioural psychology, and neuroscience for individuals and brands.
Single Homeless Project — Hostile Architecture
A topic I identified and pitched independently. Photo carousel covering hostile design across central London — 90K TikTok views, 130+ comments. Performed well because the topic sparked community, conversation, and was relatable far beyond the homeless experience.
Single Homeless Project — On-Camera Initiative
My concept, inspired by the street interview trend. A series of street interviews I conceived, led, and edited to spread awareness of SHP's mission.
Mint Velvet — In-Store Event Campaign
Content produced for a Mint Velvet in-store event launch — brand-aligned video supporting campaign activation across social.

Case Studies

Projects & Results

4x
Engagement Growth
90K+
Viral Views
Social ImpactStrategyContentGrowth

Single Homeless Project Charity

In 3 months, grew engagement by 4x across TikTok and Instagram. Identified a content angle with strong audience potential and built a series around it — delivering viral content with 90K+ views and 130+ comments, amplifying their mission without paid promotion.

45K+
Followers
7.6M
Organic Likes
Social Media ManagementContentStrategy

The Neurocircuit

Built a personal brand from zero to 44K organic followers and 7.5M organic likes in 6 months, merging marketing, neuroscience, and psychology to create content around identity and personal branding — growing a highly engaged community across TikTok and Substack.

500+
Weekly Readers
55%
Open Rates
EmailNewsletterStrategy

Substack Newsletter Growth

Designed and managed weekly high-retention email campaigns for The Neurocircuit, achieving 45–55% open rates and cultivating 500+ engaged weekly readers in neuroscience and Gen Z self-improvement.

3x
Engagement Increase
Multi
Platform Growth
ContentSocial Media ManagementStrategy

Mint Velvet & University Societies

Led internal content and contributed to communications and sales strategy at DTC fashion brand Mint Velvet. Built high-engagement content for Oxfam Society and Enactus Society across Facebook, Instagram, and WhatsApp, tripling engagement rates.

Expertise

Where I Specialise

The disciplines I’ve built real results in — from day-to-day content execution to full channel strategy.

🎯

Social Media Strategy

Full-funnel social media roadmaps aligned to business goals, audience insights, and competitive positioning.

✨

Content Creation & Production

Scroll-stopping video, reels, carousels, and copy crafted for high engagement and shareability across platforms.

📈

Growth & Performance Analytics

Data-driven optimisation, A/B testing, monthly reporting, and actionable insights for continuous channel growth.

👥

Community Management

Authentic engagement, DM strategies, and brand partnerships that turn followers into loyal advocates.

⚡

Organic & Paid Campaigns

Organic growth strategy paired with high-ROI paid social across Meta and TikTok, with ongoing testing and optimisation.

🎨

Brand Identity & Tone of Voice

Cohesive visual identity, tone of voice guidelines, and content frameworks for a unified and ownable social presence.

References & Testimonials

In Their Words

“
★★★★★
Working with Olya over the past couple of months has been genuinely refreshing. She brings a highly creative, collaborative approach to our social channels, producing static and video content across Instagram and TikTok. Each week, she introduces new ideas and formats, testing existing messaging while exploring fresh directions. Her passion for our work and for addressing homelessness is clear, and she consistently uses her insight to help us reach new audiences in thoughtful ways. We’ve already seen strong early results from the content she has produced, which would not have been possible without her contribution.
Social Media Manager The Single Homeless Project
★★★★★
“Olya is adaptable, creative and knows how to bring ideas to life. She always does her best to understand the customers’ needs, make them feel welcome and is always considerate of the team. Identifying the best solution.”
Regional Manager Mint Velvet

Let’s Work Together

Ready to grow your brand with data-driven strategy and scroll-stopping content? Get in touch.

✉ olya@theneurocircuit.net